Gulfstream G550 for New Balance

Discreet Storytelling and Executive Comfort

When New Balance required a multi-role aircraft capable of transitioning from high-level team events to private family travel, they commissioned top private jet designer Sarah Larranaga to lead the transformation. This Gulfstream G550 project focused on the art of discreet storytelling, where the brand is felt through quality and craftsmanship.

The Challenge: Subtle Branding for Family and Sport

The primary challenge of this Gulfstream private jet design was creating a space that felt personal and luxurious for family travel while remaining functional for team events. Sarah ensured that the environment did not scream company names or logos, instead opting for a design language rooted in detail and craftsmanship. The goal was to make the cabin feel personal and luxurious without the use of overt corporate branding.

Gulfstream Bespoke Interiors: Craftsmanship Over Logos

For the New Balance cabin, Sarah utilized a palette that emphasizes the textures and materials associated with high-end comfort. The Gulfstream interiors feature:

  • Materials and Finishes: A selection of premium elements that reflect the client's commitment to quality.

  • Detail-Oriented Luxury: Every element was chosen to reflect the top-of-the-line aesthetics required by the client.

  • Adaptive Comfort: Furniture and monuments designed for the versatility of family travel, ensuring the cabin remains a relaxing retreat during flight.

  • Interior Craftsmanship: From the custom-milled accents to the cabinetry, the design focuses on the tactile experience of the passenger.

The Result

The primary win for the client was the delivery of a Gulfstream G550 that perfectly balances two worlds. By focusing on top-of-the-line aesthetics and superior craftsmanship, Sarah Larranaga has created a Gulfstream private jet design that serves as an understated brand ambassador while providing a private sanctuary for family use.

A white Gulfstream G500 designed by Sarah Larranaga on the tarmac under a cloudy sky.
Gulfstream logo with a stylized 'G' and horizontal line, accompanied by the text 'Gulfstream' in a serif font.
The black logo features the brand name 'new balance' in lowercase red letters with a stylized red 'NB' on the right, which has horizontal lines creating a motion effect.
Inside a Gulfstream G650 private airplane cabin designed by Sarah Larranaga with beige and dark brown seating, that includes seat belts, a flat screen TV, and overhead lighting.
Interior of a private Gulfstream G650 designed by Sarah Larranaga with beige leather seats, a dark polished wooden table, and small oval windows along the cabin wall.
A computer monitor on a white desk displaying the interior of a private jet cabin designed by Sarah Larranaga with beige leather seats, windows, and wooden accents.
Interior of a Gulfstream G650 cabin designed by Sarah Larranaga with beige leather seats, a wooden table, electronic screen, and overhead lighting.